BANKING OUTLOOK
Research-Driven Insights Shaping the Future of Banking
Uncover expert, research-backed insights on deposits, market sentiment, and economic trends across the banking, consumer, and small business landscape.
The Annual Banking Outlook
The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts. We examine trends across generations, consumer and banker sentiments, investment priorities, and more.
Navigate the Future of Deposits and Banking Behavior
- Banking Outlook delivers survey-based insights capturing sentiment and behavior shift from consumers, small businesses, and bankers.
- State of U.S. Deposits provides research-driven intelligence powered by proprietary data from our national banking consortium, revealing how deposit dynamics are evolving in real time.
Together, these programs offer financial services leaders the clarity, confidence, and context needed to anticipate change, validate decisions, and lead with insight.
Consumer & Banker Outlook
The Consumer & Banker Survey explores generational trends, shifting customer expectations, banking behaviors and strategic priorities from both consumer and industry perspectives.
2025 Trends
Learn the latest consumer and industry trends impacting banking in 2025 and beyond, including deposit growth, new client acquisition, operational efficiency, digital customer experience, and more.
2024 Trends
Growing deposits, attracting new customers and improving their digital experience are top goals for bankers in 2024. See what else we learned.
Small Business Owner Outlook
The Small Business Owner Survey delivers timely insights into how business owners manage deposits, assess banking relationships, and respond to economic shifts.
2025 Trends
Discover key trends shaping small business banking in 2025, from deposit growth and client acquisition to digital experience and evolving customer expectations.
2024 Trends
Growing deposits, attracting new customers, and enhancing digital experiences remained top priorities for banks in 2024. Business owners are optimistic and more loyal than ever, but shifting expectations, higher interest rates, and evolving channel preferences are reshaping strategies. See what else we uncovered.
State of U.S. Deposits Trends
ProSight delivers expert analysis and data-driven insights on evolving consumer and small business deposit trends. Leveraging real-time data and industry expertise, we equip financial services leaders to understand market shifts, customer behavior, and strategic implications.
Our research reveals what’s driving deposit changes across segments and bank sizes and how these trends will shape banking strategies through 2026.
Explore critical insights to stay ahead in a changing market.
BECOME A MEMBER
Get Access To Exclusive Member Opportunities
Power your financial institution’s success.
ProSight Membership gives your institution’s financial services professionals a competitive advantage through exclusive, members-only access to our peer community, leadership opportunities, educational materials, and unique product offerings.
Household Deposit Balance Accounts
Explore key data about average household deposit balances, broken down by region and categorized by bank size.
IMPROVING BANKING SERVICES
Join Us in Strengthening & Advancing the Industry
We’re helping financial professionals build a stronger future and act with confidence.
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