ProSight Small Business Benchmarking

Real Data, Real Insights, Real Results.

ProSight Small Business Benchmarking

Real Data, Real Insights, Real Results.

Make Better Business Banking Strategy Decisions

Small business banking is competitive. Stay ahead by understanding product performance, client expectations, and how you compare to the market.

Through our anonymized comparisons, you can see how you compare to your peers based on the type and size of financial institution you are.

ProSight Small Business Benchmarking helps you get the answers to the questions that matter most, such as:

  • How effective are my current business banking strategies?
  • How do our banking acquisition rates compare to our competition?
  • Where should we best dedicate our business banking resources?
  • What are the next business banking trends?

Smarter Performance Insights from Small Business Data. Stronger Decisions for Your Business.

ProSight Small Business Benchmarking

Assess your institution’s performance in small business banking with this semi-annual benchmarking report. Compare deposits, loans, and engagement to uncover growth opportunities, market trends, and areas to improve retention, portfolio performance, and forecasting. Built from account-level data contributed by our bank member consortium, the report can be tailored by market, metrics, and segments.
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ProSight Small Business Pulse

This market intelligence tool provides a weekly report to monitor near-real-time feedback on business deposit growth. It enables financial institutions to quickly gauge the effectiveness of strategic and marketing initiatives while assessing the influence of external factors on market changes.
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ProSight Small Business Pulse+

This dashboard provides a monthly, executive-level view of analytics on business deposit client performance. It includes deposit balance flows, account growth, retention, and portfolio performance, all relative to competitors.
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ProSight Small Business Segmentation Analysis

This analysis offers financial institutions the flexibility to segment reporting by annual sales size or NAICS category codes to get the most accurate view of your performance as you evaluate your market execution and strategize market expansions.
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ProSight Small Business Market Level Analysis

Understand how your financial institution is performing in specific markets against local competitors. Using ProSight Small Business Benchmarking data, you can forecast improvements, capitalize on market opportunities, and identify how to balance your product mix with precision.
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ProSight Small Business Market Level Pulse

This weekly analysis helps you evaluate how your financial institution is performing in specific markets against local competitors. Using ProSight Small Business Pulse data, you can forecast improvements, capitalize on market opportunities and, identify how to balance your product mix with precision.
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How ProSight Small Business Benchmarking Works

Our comparative analytics for business measures data that can provide your organization with crucial analytics. Built from more than $2 trillion in combined deposit product balances, and $1.4 trillion in combined business loan balances.

As a participant in the ProSight Small Business Benchmarking programs, you’ll get vital, objective reporting and analysis to help answer key questions related to your business performance and future strategy. You will able to:

  • Better assess your organization’s performance
  • Improve forecasting
  • Discover growth opportunities
  • Evaluate progress, and the effectiveness of strategies

Dig deep into business deposit analysis with detailed metrics and a variety of report options including:

  • Deposit Product Level Analysis
  • Granular Market Level Analysis
  • Business Size Level Analysis
  • Industry Type Analysis

How Small Business Benchmarking Works

Our comparative analytics for business measures data that can provide your organization with crucial analytics. Built from more than $2 trillion businesses, $1.6T in combined deposit product balances, and $1.4 trillion in combined business loan balances.

As a participant in the ProSight Small Business Benchmarking programs, you’ll get vital, objective reporting and analysis to help answer key questions related to your business performance and future strategy. You will able to:

  • Better assess your organization’s performance
  • Improve forecasting
  • Discover growth opportunities
  • Evaluate progress and the effectiveness of strategies

Dig deep into business deposit analysis with detailed metrics and a variety of report options including:

  • Deposit Product Level Analysis
  • Granular Market Level Analysis
  • Business Size Level Analysis
  • Industry Type Analysis

See how ProSight Business Banking Benchmarking Stacks Up

Want to learn more about how we help you see more? Connect with a Business Banking Benchmarking expert to talk about your goals.

Additional Resources

2025 ProSight Banking Outlook

The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts. The surveys are fielded to U.S. consumers, spread equally across generations, and leading banking executives. The study gauges consumer and banker sentiments, as well as banker investment priorities and business challenges for the year ahead, all in the context of the current economic landscape.