Benchmarking & Research

Unlock Profitable Growth with Retail Banking Benchmarking

Actionable, retail banking research for smarter, data-backed decisions.

In-Depth Benchmarking

Tailored data to meet your unique needs.

Consumer Banking 

Consumer deposits benchmarking to help you navigate consumer relationships, attitudes, and key consumer banking trends.

Digital Banking

Online banking benchmarking helps you assess your digital strategy performance, measure key banking metrics, and get insights into your customer’s digital usage.

Business Banking

Dig deep into business deposit analysis with detailed metrics and a variety of report options that help answer your key questions.

Talent Management

From analyzing HR efficiency to shaping long-term workforce strategies, uncover actionable insights that elevate your talent outcomes.

Advancing the Industry with Data-Driven Analysis and Insights

The financial services industry is dynamic. Stay on top of market conditions and prepare for what’s ahead with timely analysis and valuable insights from ProSight. 

ProSight Research works with all of the top 20 retail banks and most leading direct banks, representing over 50% of total consumer and small business product balances.

Together, we can advance the industry. 

See What ProSight Has to Offer. Our benchmarking data includes:

$6.5 T

Consumer Deposit and Loan Balances

$2T

Small Business deposit and loan balances

50%

Market share - consumer deposits

19.5M

Small business customers

35K

Bank branches

50%

Market share - small businesses

Enhance Your Business Strategy with ProSight Benchmarking Programs

We deliver consumer, small business, digital, and talent benchmarking to help you effectively validate results, identify opportunities, and make smarter strategic decisions and tactical choices. 

ProSight benchmarking & research helps you answer key questions, including::

  • Am I getting my fair share of bank deposits and loans?
  • How do my performance and customer data compare to my industry peers?

What are the upcoming consumer banking trends?

Comprehensive Analysis

Get a better understanding of your business with product, market, segment, and channel-level analysis.

Timely Data

Anticipate market shifts with weekly, monthly and bi-annual data – you always have access to timely information needed to help navigate the market shifts.

Detailed Metrics

Make informed decisions with precise, data-driven performance indicators.

Industry Specific Insights

Research tailored to the unique challenges of Consumer and Small Business banking institutions.

Expert Review

Analysis and interpretation from industry-leading experts and thought leaders, for executives and company-wide stakeholders.

The ProSight team provides insights and presents information through the lens of a banker – and I really appreciate that.

Executive, Super Regional Bank

The ProSight Benchmarking Value Proposition

1. Submit Your Data

We securely collect and anonymize comprehensive performance data across products, customers, growth, employees, and outcomes.

2. Receive Detailed, Objective Analysis

We deliver in-depth performance analysis across customer acquisition and growth, with insights by segment, generation, wealth, geography, channel, and more.

3. Tailored Presentations

Our Research Intelligence Experts present results through executive readouts, 1:1 reviews, and training to ensure your team understands your performance and key areas for improvement.

4. Flexible Frequency Options

Weekly and monthly reports complement semi-annual benchmarking with timely insights for tactical decision-making.

Ready to get started? Have questions about how we deliver industry-leading analysis and insights?

Access the latest Banking Trends and Research

Get the latest insights from ProSight on the trends shaping consumer and small business banking.

Our State of Deposits research reveals real-time shifts in deposit behavior, powered by our industry-leading consortium data.

The Banking Outlook highlights the top priorities and challenges of consumers, business owners, and bankers, based on deep survey insights.

Join Us in Reshaping the Financial Services Industry

We’re helping financial services professionals build a stronger future and act with confidence. Ready to come along?