Industry Insights

Insights and industry research on key issues from ProSight Financial Association to increase your knowledge and help you act with confidence.

Thought Leadership Presented By ProSight Financial Association

AI Is Making Fraud Faster, Cheaper, and Harder to Contain

AI is changing cyber fraud in ways that go beyond better phishing emails or more convincing deepfakes. What is different…

Customer Experience, Digital Banking, Fraud, Risk, Talent Management, Technology

When Efficiency Cuts Start Cutting Revenue

Banks know the efficiency ratio matters. The harder question is what happens when the push to improve it starts weakening…

Customer Experience, Digital Banking, Marketing & Sales, Operational Risk/Enterprise Risk, Regulatory, Strategic/Disruption Risk, Talent Management, Technology

In the Fraud Fight, the Branch Can Still Be a Powerful Classroom

Fraud education does not have to live in the background—buried in generic emails, statement inserts, or website fine print. For…

Community Banks, Consumer Banking, Customer Experience, Fraud, Marketing & Sales, Risk

Where Consumer Stress Could Show Up First

The odds of a recession appear to be rising as higher oil prices, weaker job growth, and pressure on household…

Consumer Banking, Credit Risk, Geopolitical/Political Risk, Technology

Featured Content

Fine-Tuning Efficiency to Achieve Sustainable Growth

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Efficiency in banking isn’t just about cost-cutting. It’s a foundation for a sustainable, future ready business model. This month’s ProSight Executive Report examines how banks can strengthen performance by accurately linking operating data to business lines, making smarter cost–investment tradeoffs, and elevating risk management as a driver of responsible and profitable growth.

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Featured Content

Reimagine Service, Sales, and Efficiency Through Intelligent Automation

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The latest ProSight Perspectives report, Agentic AI and the Quest to Expand the Limits of Bank Technology, sponsored by Salesforce, examines how agentic AI is reshaping service delivery, deepening customer relationships, and boosting efficiency. Early adopters are already seeing faster resolutions, more personalized interactions, and new revenue opportunities as routine work shifts to intelligent automation and frees staff for higher value conversations.

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