Industry Insights

Insights and industry research on key issues from ProSight Financial Association to increase your knowledge and help you act with confidence.

Thought Leadership Presented By ProSight Financial Association

As Threats Converge, Banks Rethink Fraud-Cyber Cooperation

Criminals today move seamlessly across digital channels. Banks, for the most part, still have gaps. That’s due in large part…

Customer Experience, Digital Banking, Fraud, Risk, Technology

Branch Strategy, Repriced

Branch banking’s obituary was premature. ProSight’s latest Perspectives report finds branches still matter most for “difficult or complex transactions”—often the…

Community Banks, Consumer Banking, Customer Experience, Digital Banking, Marketing & Sales, Technology

Can AI Help Bank Marketing Connect with Humans?

Banking professionals wonder whether generative artificial intelligence (gen AI) is a poor substitute for the human touch, experience, and nuance…

Business Banking, Commercial Banking, Compliance, Consumer Banking, Customer Experience, Digital Banking, Fraud, Marketing & Sales, Regulatory, Risk, Talent Management, Technology

A Practical CRO Playbook for Tech Risk, Fraud, and Vendor Sprawl

Financial and operational risks are accelerating at North America’s banks—fueled by sophisticated criminal schemes and by technology exposure tied to…

Fraud, Regulatory, Risk, Technology

Featured Content

Fine-Tuning Efficiency to Achieve Sustainable Growth

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Efficiency in banking isn’t just about cost-cutting. It’s a foundation for a sustainable, future ready business model. This month’s ProSight Executive Report examines how banks can strengthen performance by accurately linking operating data to business lines, making smarter cost–investment tradeoffs, and elevating risk management as a driver of responsible and profitable growth.

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Featured Content

Reimagine Service, Sales, and Efficiency Through Intelligent Automation

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The latest ProSight Perspectives report, Agentic AI and the Quest to Expand the Limits of Bank Technology, sponsored by Salesforce, examines how agentic AI is reshaping service delivery, deepening customer relationships, and boosting efficiency. Early adopters are already seeing faster resolutions, more personalized interactions, and new revenue opportunities as routine work shifts to intelligent automation and frees staff for higher value conversations.

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