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Industry Insights

Insights and industry research on key issues from ProSight Financial Association to increase your knowledge and help you act with confidence.

Thought Leadership Presented By ProSight Financial Association

  Banking leaders have reached a critical inflection point in customer engagement. Contact centers, once seen as cost‑heavy necessities, are…

What does it take to effectively deploy artificial intelligence across multiple bank functions? Is phased, situational deployment preferable or, in…

In today’s volatile financial landscape, operational resiliency is no longer a defensive posture but a strategic imperative. For banking executives,…

The course of open banking is shifting fast, driven by new or altered regulations, evolving consumer expectations, and competitive pressure…

Featured Content

Fine-Tuning Efficiency to Achieve Sustainable Growth

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Efficiency in banking isn’t just about cost-cutting. It’s a foundation for a sustainable, future ready business model. This month’s ProSight Executive Report examines how banks can strengthen performance by accurately linking operating data to business lines, making smarter cost–investment tradeoffs, and elevating risk management as a driver of responsible and profitable growth.

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Featured Content

Reimagine Service, Sales, and Efficiency Through Intelligent Automation

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The latest ProSight Perspectives report, Agentic AI and the Quest to Expand the Limits of Bank Technology, sponsored by Salesforce, examines how agentic AI is reshaping service delivery, deepening customer relationships, and boosting efficiency. Early adopters are already seeing faster resolutions, more personalized interactions, and new revenue opportunities as routine work shifts to intelligent automation and frees staff for higher value conversations.

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Featured Webinar

Watch the annual ProSight Banking Outlook: Consumer and Banking 2026 Trends webinar on-demand now! 

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