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Industry Insights

Marketing & Sales

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  • Growth & Innovation
Top strategies to keep customers coming back for more
Top strategies to keep customers coming back for more
By implementing five impactful strategies, banks can differentiate themselves from competitors and build long-term customer loyalty….
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  • Growth & Innovation
Social media’s growing role in bank customer service
Social media’s growing role in bank customer service
It makes sense for financial institutions to leverage the various digital platforms “because that’s where many of their customers live…
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  • Growth & Innovation
Why customer acquisition is banks’ #1 priority
Why customer acquisition is banks’ #1 priority
BAI’s Mark Riddle discusses our key 2023 survey findings and how financial institutions can attract younger generations….
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  • Growth & Innovation
Data-driven insights can improve your acquisition strategies
Data-driven insights can improve your acquisition strategies
By leveraging first-party and third-party data, financial institutions can gain a more complete and more accurate picture of their customers….
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  • Growth & Innovation
Proven tactics to win the customer acquisition game
Proven tactics to win the customer acquisition game
Banks spend significant time and resources to bring in new accounts, so a solid online account-opening process with minimal abandonment…
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  • Growth & Innovation
Financial education is taking over TikTok
Financial education is taking over TikTok
Gen Z has grown up with a high degree of digital comfort – this includes learning about banking products from…
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  • Growth & Innovation
Citizens has a new way with words
Citizens has a new way with words
Beth Johnson, chief experience officer at Citizens, is with us on the BAI Banking Strategies podcast to discuss how language…
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  • Growth & Innovation
How banks can win the battle for deposits
How banks can win the battle for deposits
The ability to hold onto and even increase inexpensive deposits will be a key differentiator, especially when demand for loans…
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  • Growth & Innovation
Getting ready for the largest wealth transfer ever
Getting ready for the largest wealth transfer ever
Millennials and Gen Z are starting to inherit money in what will end up as the greatest transfer of wealth…
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  • Growth & Innovation
How to ask for more social media budget for personalization
How to ask for more social media budget for personalization
It should be an easy sell: Personalization enhances the customer experience and also helps marketing teams use their budgets more…
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  • Growth & Innovation
The importance of digital customer journeys
The importance of digital customer journeys
How identity verification helps financial institutions win customers and keep them….
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  • Growth & Innovation
Are banks ready for Gen Z?
Are banks ready for Gen Z?
To win their loyalty, financial institutions need to better understand them and develop products that are authentic and educational….
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  • Growth & Innovation
Today’s social media requires a deft touch
Today’s social media requires a deft touch
Playing it safe may be over, but banks and credit unions still need to be thoughtful and strategic in their…
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  • Growth & Innovation
Why banks will thrive in a cookieless world
Why banks will thrive in a cookieless world
The industry is better positioned than others because it has more access to alternative sources of high-quality customer data….
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  • Growth & Innovation
Marketing’s test in a complex year
Marketing’s test in a complex year
Higher interest rates, growing risk of recession and the possibility of smaller budgets in 2023 may present a tough environment…
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  • Growth & Innovation
Marketing success in a cookieless future
Marketing success in a cookieless future
In a digital marketing world where privacy matters more than ever before, personalization must be a top priority….
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  • Growth & Innovation
Reaching new audiences using social channels
Reaching new audiences using social channels
Consumers, especially younger ones, are increasingly turning to alternative sources for financial information and advice….
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  • Growth & Innovation
Knowns and unknowns for marketing teams in 2023
Knowns and unknowns for marketing teams in 2023
Using creativity, research and data to achieve measurable success can help marketing gain higher status as a strategic partner….
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  • Growth & Innovation
Marketing in 2023: Opportunities and Challenges
Marketing in 2023: Opportunities and Challenges
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  • Growth & Innovation
Making an M&A deal into a win-win
Making an M&A deal into a win-win
With countless pitfalls possible, institutions must stay focused on what’s important to better ensure a smooth integration….
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  • Growth & Innovation
Fueling the data analytics engine
Fueling the data analytics engine
Hidden within the piles of documents at banks and credit unions is a reservoir of insights that intelligent automation can…
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  • Growth & Innovation
Ready data can smooth an acquisition
Ready data can smooth an acquisition
The benefit of providing near-real-time insight into client engagement, conversion performance and growth synergy capture cannot be overstated….
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  • Growth & Innovation
The win-win for banks promoting financial literacy
The win-win for banks promoting financial literacy
Data can help institutions provide educational content to raises their customers’ knowledge base while also helping with retention and cross-sell…
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  • Growth & Innovation
Quick Q&A on Customer Engagement
Quick Q&A on Customer Engagement
BAI talks with Relay Network CEO Matt Gillin about the ways banks can reactivate their dormant customers and reap the…
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  • Growth & Innovation
Mergers are a test of people and processes
Mergers are a test of people and processes
The banking world is evolving with respect to what employees value and expect from their work environment….
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  • Growth & Innovation
3 guidelines to make omnichannel less overwhelming
3 guidelines to make omnichannel less overwhelming
From choosing a channel to delivering a message, banks and credit unions must have a personalization-focused strategy and keep it…
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  • Growth & Innovation
Getting more out of your CRM investment
Getting more out of your CRM investment
To strengthen ties, the interactions between financial institutions and customers must be fundamentally personal. Timely and relevant data can help….
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  • Growth & Innovation
Where bank marketing is falling short
Where bank marketing is falling short
Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with…
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  • Growth & Innovation
Five principles for systematic account growth
Five principles for systematic account growth
To start, banks must have continual proactive outreach to credit-active customers to make sure they’re top of mind when those…
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  • Growth & Innovation
Activating core data to drive targeted marketing
Activating core data to drive targeted marketing
A holistic view of bank customer data can identify individual needs and build campaign messaging with the most relevant and…
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  • Growth & Innovation
How bankers can fortify their revenue drivers
How bankers can fortify their revenue drivers
A switch from “passive” to “active” web technology can help banks meet customer-journey expectations being molded by other industries….
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  • Growth & Innovation
Customer focus is key for middle-market banks
Customer focus is key for middle-market banks
Danelle Faust from Accenture Interactive shares a customer-centered strategy that can help middle-market banks compete more effectively with the industry’s…
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  • Growth & Innovation
Do you hear what they’re saying?
Do you hear what they’re saying?
A “voice of the customer” strategy can improve profitability and retention at banks and credit unions. Here’s how to get…
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  • Growth & Innovation
The changing role of relationships in customer engagement
The changing role of relationships in customer engagement
To achieve sufficient demand to drive scalable growth, banks and credit unions should start by putting the buyer at the…
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  • Growth & Innovation
The branch closure marketing playbook needs an update
The branch closure marketing playbook needs an update
Which clients are important to retain? That’s the first of four questions to ask internally when reworking closure communication plans….
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  • Growth & Innovation
4 ways to reach a larger social media audience
4 ways to reach a larger social media audience
Organic social media doesn’t have the reach it once did. Financial services organizations can follow these steps to get in…
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  • Growth & Innovation, Technology
The most innovative tech product: Trust
The most innovative tech product: Trust
Sales and marketing technology should enable deeper, more human relationships….
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  • Growth & Innovation
3 keys to creating more inclusive marketing
3 keys to creating more inclusive marketing
Examine your process, resources and business integration to inspire meaningful progress for your brand….
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  • Growth & Innovation
Break down those marketing silos
Break down those marketing silos
Unleash your inner branding genius with this three-step playbook for creating your own multichannel strategy….
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  • Growth & Innovation
Brand, spanking new
Brand, spanking new
In the wake of COVID-19, banks must revisit how customers view their brand and what the organization can do to…
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  • Growth & Innovation
LIBOR phaseout: Will your communication plan be ready?
LIBOR phaseout: Will your communication plan be ready?
With a new interest-rate benchmark set to be in place by the end of 2021, complex issues remain to be…
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  • Growth & Innovation
Using social media principles to better meet customer expectations
Using social media principles to better meet customer expectations
Banks and credit unions should target four key engagement factors: choice, discoverability, ease of use and fun….
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  • Growth & Innovation
Developing competitive points of difference in a parity business
Developing competitive points of difference in a parity business
To stand out from the crowd, banks and credit unions must create effective messaging on the institution they are and…
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  • Growth & Innovation
Using EPM to plan an optimal go-forward strategy
Using EPM to plan an optimal go-forward strategy
Danny Baker, vice president of market strategy at Fiserv, discusses how EPM works and how it may provide value for…
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  • Growth & Innovation
Using direct mail to break through the digital marketing clutter
Using direct mail to break through the digital marketing clutter
Surveys indicate that using a multichannel approach can be especially effective in getting the attention of customers and prospects….
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  • Growth & Innovation, Technology
Why all chatbots are not created equal
Why all chatbots are not created equal
Successful automated support should do more than just answers questions. It should engage consumers in a journey that is constantly…
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  • Compliance & Regulation, Growth & Innovation
Forging stronger bonds between marketing and compliance
Forging stronger bonds between marketing and compliance
One side isn’t reckless about risk, and the other knows more words than “no.”…
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  • Growth & Innovation
Social selling is a winning strategy for banks
Social selling is a winning strategy for banks
Key reason: Research shows that customers are more likely to trust messaging that comes from real people than from institutions….
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  • Growth & Innovation
Optimized pricing is the secret to a consistently profitable pipeline
Optimized pricing is the secret to a consistently profitable pipeline
Identifying profitable opportunities in attractive markets that align with your strategy is the key to success….
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  • Growth & Innovation
Trends in Marketing and Customer Acquisition
Trends in Marketing and Customer Acquisition
This BAI Banking Outlook research study focused on discovering if financial service organizations’ marketing and customer acquisition strategies are in…