ProSight Banking Outlook

ProSight Banking Outlook

The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts.

Our objectives are to provide timely and relevant insights, build broader awareness of ProSight with decision makers for the products we offer and to support new sales and strategies.
 
The surveys are fielded to U.S. consumers, spread equally across generations, and to leading banking executives. The study gauges consumer and banker economic sentiments, as well as banker investment priorities and business challenges for the year ahead.
 

2025 Trends

Top challenges for bankers in 2025:

  • Deposit Growth
  • New Customer Acquisition
  • Operational Efficiency

Top investment priorities for bankers in 2025:

  • Platform Integration
  • Digital Customer Experience
  • Fraud Mitigation

Additional Resources

BAI Banking outlook for 2024 and beyond

Key survey findings on the trends and challenges in 2024 and beyond.

BAI State of the U.S. Deposit Market

Gain deep analytical insights of the institutional and attitudinal data generated by BAI’s research and benchmarking programs.

BAI State of U.S. Deposits

Learn the latest consumer and small business industry deposit trends and what experts anticipate for 2025 and beyond.

Act With Confidence

Together as ProSight, BAI and RMA offer industry leading peer sharing & collaboration, thought leadership, learning & development, and decision support solutions, informed by and grounded in sound compliance and risk management principles. For the near future, we will continue to deliver our offerings as BAI and RMA.