Skip to main content

Benchmarking & Research

Unlock Profitable Growth with Retail Banking Benchmarking.

Bringing you timely, industry-specific research so you can make data-driven decisions.

Connect With Us

Actionable, retail banking research for smarter, data-backed decisions​ 

The financial services industry is dynamic. Stay on top of market conditions and prepare for what’s ahead with timely analysis and valuable insights from ProSight. 

ProSight Research works with all of the top 20 retail banks and most leading direct banks, representing over 50% of total consumer and small business product balances.

Together, we can advance the industry. 

Woman wearing a black blazer and white shirt stands outdoors, smiling while using a tablet.

In-Depth Benchmarking

Tailored data to meet your unique needs.

Consumer Banking

Consumer deposits benchmarking to help you navigate consumer relationships, attitudes, and key consumer banking trends.

Digital Banking

Online banking benchmarking helps you assess your digital strategy performance, measure key banking metrics, and get insights into your customer’s digital usage.

Business Banking

Dig deep into business deposit analysis with detailed metrics and a variety of report options that help answer your key questions.

See What ProSight Has to Offer

Our benchmarking data includes:

Consumer Deposit and Loan Balances
$ 0 T
Market share - consumer deposits
0 %
Bank branches
0 k
Small Business deposit and loan balances
$ 0 T
Small business customers
0 M
Market share - small businesses
0 %

Enhance Your Business Strategy with ProSight Benchmarking Programs

We deliver consumer, small business, digital, and talent benchmarking to help you effectively validate results, identify opportunities, and make smarter strategic decisions and tactical choices. 

ProSight benchmarking & research helps you answer key questions, including:

  • Am I getting my fair share of bank deposits and loans?
  • How do my performance and customer data compare to my industry peers?
  • What are the upcoming consumer banking trends?

Comprehensive Analysis

Get a better understanding of your business with product, market, segment, and channel-level analysis.

Timely Data

Anticipate market shifts with weekly, monthly and bi-annual data - you always have access to timely information needed to help navigate the market shifts.

Detailed Metrics

Make informed decisions with precise, data-driven performance indicators.

Industry Specific Insights

Research tailored to the unique challenges of Consumer and Small Business banking institutions.

Expert Review

Analysis and interpretation from industry-leading experts and thought leaders, for executives and company-wide stakeholders.

The ProSight Benchmarking Value Proposition

Ready to get started? Have questions about how we deliver industry-leading analysis and insights?

Connect With Us

A small, horizontal green dash is shown near the center of a plain white background.

1. Submit Your Data

We securely collect & anonymize comprehensive performance data across products, customers, growth, employees, and outcomes.​

Solid green right arrow with two small white rectangular cutouts near its base, pointing to the right, on a white background.

2. Receive Detailed, Objective Analysis

We deliver in-depth performance analysis across customer acquisition and growth, with insights by segment, generation, wealth, geography, channel, and more.

A green, open rectangular outline with arrows at the top right and bottom left corners pointing outward.

3. Tailored Presentations

Our Research Intelligence Experts present results through executive readouts, 1:1 reviews, and training to ensure your team understands your performance and key areas for improvement.

Two green hexagonal prisms are positioned diagonally from each other on a white background.

4. Frequency Options

Weekly and monthly reports complement semi-annual benchmarking with timely insights for tactical decision-making.

“ copy 2

The ProSight team provides insights and presents information through the lens of a banker – and I really appreciate that.

Executive, Super Regional Bank

Improve Your Banking Services

Your Guide to Data-Driven Strategies and Insights

From financial data and research to navigating compliance and credit risk, ProSight services are tailored to your needs and your industry.

Not sure where to start? We’re here to help.

Connect With Us 

A woman sits at a desk holding documents, smiling at a laptop, with charts on the wall and a plant by the window in a home office setting.

BANKING BENCHMARKING

Easy Access to the Latest Banking Trends

A strategic program for banking leaders to review key insights and research.
Learn how to best prepare for upcoming market changes, get caught up on risk and compliance trends, and discover more ways to connect with consumers.

Our webinars and reports help break down the latest in the banking industry, so you can get ahead.

Explore Banking Industry Insights

Big Insights for Small Business Banking

Get expert help uncovering new opportunities and driving strategy in small business banking.

ProSight’s Small Business Benchmarking Programs provide the data and analytics you need to make more strategic decisions and see increased revenue.

Learn More About Small Business Reporting

Three people sit and stand around a curved desk with laptops, papers, and plants visible, seen from above in a modern office setting.
A man in a light gray blazer and dark shirt stands indoors, looking out of a window with a neutral expression.
Overhead view of two people at a light-colored desk with papers and a smartphone, adjacent to green plants, on a dark tiled floor.

BECOME A MEMBER

Get Access To Exclusive Member Opportunities

Power your financial institution’s success.

ProSight Membership gives your institution’s financial services professionals a competitive advantage through exclusive, members-only access to our peer community, leadership opportunities, educational materials, and unique product offerings.

Explore Membership Opportunities

Join us in Reshaping the Financial Services Industry

We’re helping commercial and retail banks and other financial institutions build a stronger future and act with confidence.

Want to come along?

Connect with Us 

Become a Member