Benchmarking & Research
Unlock Profitable Growth with Retail Banking Benchmarking.
Bringing you timely, industry-specific research so you can make data-driven decisions.
Actionable, retail banking research for smarter, data-backed decisions
The financial services industry is dynamic. Stay on top of market conditions and prepare for what’s ahead with timely analysis and valuable insights from ProSight.
ProSight Research works with all of the top 20 retail banks and most leading direct banks, representing over 50% of total consumer and small business product balances.
Together, we can advance the industry.


In-Depth Benchmarking
Tailored data to meet your unique needs.
Consumer Banking
Consumer deposits benchmarking to help you navigate consumer relationships, attitudes, and key consumer banking trends.
Digital Banking
Online banking benchmarking helps you assess your digital strategy performance, measure key banking metrics, and get insights into your customer’s digital usage.
Business Banking
Dig deep into business deposit analysis with detailed metrics and a variety of report options that help answer your key questions.
See What ProSight Has to Offer
Our benchmarking data includes:
Enhance Your Business Strategy with ProSight Benchmarking Programs
We deliver consumer, small business, digital, and talent benchmarking to help you effectively validate results, identify opportunities, and make smarter strategic decisions and tactical choices.
ProSight benchmarking & research helps you answer key questions, including:
- Am I getting my fair share of bank deposits and loans?
- How do my performance and customer data compare to my industry peers?
- What are the upcoming consumer banking trends?
Comprehensive Analysis
Get a better understanding of your business with product, market, segment, and channel-level analysis.
Timely Data
Anticipate market shifts with weekly, monthly and bi-annual data - you always have access to timely information needed to help navigate the market shifts.
Detailed Metrics
Make informed decisions with precise, data-driven performance indicators.
Industry Specific Insights
Research tailored to the unique challenges of Consumer and Small Business banking institutions.
Expert Review
Analysis and interpretation from industry-leading experts and thought leaders, for executives and company-wide stakeholders.
The ProSight Benchmarking Value Proposition
Ready to get started? Have questions about how we deliver industry-leading analysis and insights?
1. Submit Your Data
We securely collect & anonymize comprehensive performance data across products, customers, growth, employees, and outcomes.
2. Receive Detailed, Objective Analysis
We deliver in-depth performance analysis across customer acquisition and growth, with insights by segment, generation, wealth, geography, channel, and more.
3. Tailored Presentations
Our Research Intelligence Experts present results through executive readouts, 1:1 reviews, and training to ensure your team understands your performance and key areas for improvement.
4. Frequency Options
Weekly and monthly reports complement semi-annual benchmarking with timely insights for tactical decision-making.
The ProSight team provides insights and presents information through the lens of a banker – and I really appreciate that.
Executive, Super Regional Bank
Improve Your Banking Services
Your Guide to Data-Driven Strategies and Insights
From financial data and research to navigating compliance and credit risk, ProSight services are tailored to your needs and your industry.
Not sure where to start? We’re here to help.

BANKING BENCHMARKING
Easy Access to the Latest Banking Trends
A strategic program for banking leaders to review key insights and research.
Learn how to best prepare for upcoming market changes, get caught up on risk and compliance trends, and discover more ways to connect with consumers.
Our webinars and reports help break down the latest in the banking industry, so you can get ahead.
Big Insights for Small Business Banking
Get expert help uncovering new opportunities and driving strategy in small business banking.
ProSight’s Small Business Benchmarking Programs provide the data and analytics you need to make more strategic decisions and see increased revenue.



BECOME A MEMBER
Get Access To Exclusive Member Opportunities
Power your financial institution’s success.
ProSight Membership gives your institution’s financial services professionals a competitive advantage through exclusive, members-only access to our peer community, leadership opportunities, educational materials, and unique product offerings.
Join us in Reshaping the Financial Services Industry
We’re helping commercial and retail banks and other financial institutions build a stronger future and act with confidence.
Want to come along?
