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ProSight Digital Benchmarking

Real Data, Real Insights, Real Results

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Digital Banking Analytics Help You Make Confident Decisions

Better understand your digital banking relationships relative to your industry peers so you can better assess your acquisition and conversion rates, as well as your relationship deepening, and retention strategies.

We can help you answer these and other questions:

  • Am I getting my fair share of digital deposits from the consumer banking segment?
  • How does my digital account attrition rate compare to my industry peers?
  • How does my customers’ digital usage compare to my peers?
  • Are my digital conversions over or underperforming?
  • Are my marketing efforts driving enough applications?

Digital banking analytics from ProSight provides a vast array of deep and reliable research, helping you make smart and future-forward choices.

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Digital Banking Metrics

Measure your organization against your peers (and competition) in key areas such as digital acquisition, conversion, and retention.

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Digital Banking Insights

Assess the performance of a range of digital strategies from marketing efficiency to customer’s digital usage.

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Digital Banking Analytics

Get in-depth segmented analysis on your organization’s account-level data.

Want to learn more about ProSight Benchmarking?

See how our unbiased benchmarking unlocks actionable insights for your financial institution.

Download Overview Talk to an Expert

Benchmark your Digital Performance from Funnel to Growth​

Uncover actionable insights across the full digital journey, all compared to your peers.

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Optimize your Digital Acquisition Strategy with ProSight Consumer Digital Funnel Pulse

Get clear, monthly insights into your digital funnel performance with consistent, unbiased benchmarking across key metrics like application starts, abandon rates, fraud denials, and funded accounts. Evaluate acquisition and conversion by channel and product type—compared to your industry peers.

Download Digital Funnel Pulse Overview

ProSight Digital Benchmarking: Measure What Matters

Using data from ProSight Consumer Benchmarking, this semi-annual report delivers essential insights into how well you’re generating, deepening, and retaining digital relationships—compared to your peers. From account origination and attrition to balance growth and digital usage, see exactly where you stand and where to focus next.

Download Digital Benchmarking Overview

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Power your financial institution’s success

ProSight Membership gives your institution’s financial services professionals a competitive advantage through exclusive, member-only access to our peer community, leadership opportunities, educational materials, and unique product offerings. Members stay current on the latest risk management best practices, regulatory compliance updates, benchmarking data, growth opportunities, technology, industry trends, and more.

Become a ProSight Member