ProSight Consumer Benchmarking

Real Data, Real Insights, Real Results.

ProSight Consumer Benchmarking

Real Data, Real Insights, Real Results.

Make Better Consumer Banking Strategy Decisions

Consumer attitudes, reactions to regulations, and adoption of new technologies keeps consumer financial services providers on their toes.

Comparative analytics proivdes bankers with the insights needed to benchmark performance, evovle strategies faster, and stay ahead of the competition.

The Consumer Banking Landscape is Changing Rapidly

To stay competitive, it’s critical for you to know what’s going on in the industry and how you compare to your peers. To do this you need real data that is a true reflection of what is happening in the industry.

ProSight Consumer Banking Benchmarking helps you get the answers to the questions that matter most, such as:

  • Am I getting my fair share of consumer deposits and loans?
  • How does our digital account origination compare to our peers?
  • How are various consumer segments evolving?
  • What are the next key consumer banking trends?
  • Where should we best dedicate our consumer resources?

 

Validate Results, Find Opportunities, Create Strategies – Repeat

Smarter Insights from Consumer Data. Stronger Decisions for your Business.

ProSight Consumer Benchmarking

Assess your institution’s performance with our most popular and comprehensive report: the semi-annual ProSight Consumer Benchmarking Report. Compare deposits, loans, and engagement against peers to uncover growth opportunities, market trends, and areas to improve retention, portfolio performance, and forecasting. Powered by account-level data from our deposit consortium, this report can be tailored by market, metrics, and segments.
  •  

ProSight Consumer Pulse

Stay ahead with weekly insights into consumer deposit performance. This near real-time report helps financial institutions benchmark strategy effectiveness, monitor product shifts, and track deposit growth against peers. For a more precise view, the report can be tailored by state to reveal localized performance trends, pricing impacts, and emerging opportunities to enable you to adjust strategies and capture growth.
  •  

ProSight Consumer Pulse+

ProSight Consumer Pulse+ gives banking leaders a clear monthly view of key performance metrics. It helps benchmark deposit growth, interest rates, and account trends against peers to support smarter, data-driven decisions. Dashboards highlight areas like checking, MMDA, CD growth, and rate performance to turn insights into action.
  •  

Deeper Consumer Benchmarking Insights

Go deeper with tailored segment analyses that build on the ProSight Consumer Benchmarking Report. These available views offer more specific insight into customer behaviors by age, generation, account balances, products, investable assets, bank footprint, peers, low-to-moderate income households, and interest rate vintages to help you uncover sharper opportunities and refine your strategy.
  •  

Deeper Consumer Pulse Insights

Get even more detailed insights by tailoring the weekly ProSight Consumer Pulse program to fit your institution’s specific needs. Available by bank footprint, peer group or industry, these tailored views provide a more localized and strategic perspective to help you identify trends, refine tactics and drive deposit growth.
  •  

Deeper Consumer Pulse+ Insights

Enhance your ProSight Consumer Pulse+ report with tailored views by markets, selected peers or national benchmarks. These options provide a more focused perspective to help you track trends, measure performance, and adjust strategy with greater precision.
  •  

How ProSight Consumer Banking Benchmarking Works

ProSight Consumer Benchmarking programs can provide your organization with key consumer banking analytics from more than 163 million consumer households and $6.5 trillion in combined product balances.

As a participant in the ProSight Consumer Benchmarking programs, you’ll get vital, objective reporting and analysis that you can use to help answer important questions related to your business performance and future strategy. You will able to:

  • Better assess your organization’s performance
  • Improve forecasting
  • Discover growth opportunities
  • Evaluate progress and the effectiveness of strategies

Dig deep into consumer deposit analysis with detailed metrics and a variety of report options including:

  • Deposit Product Level Analysis
  • Granular Market Level Analysis
  • Segment Level Analysis
  • Channel Level Analysis

See how ProSight Consumer Banking Benchmarking Stacks Up

Want to learn more about how we help you see more? Connect with a Consumer Banking Benchmarking expert to talk about your goals.

Additional Resources

2025 ProSight Banking Outlook

The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts. The surveys are fielded to U.S. consumers, spread equally across generations, and leading banking executives. The study gauges consumer and banker sentiments, as well as banker investment priorities and business challenges for the year ahead, all in the context of the current economic landscape.