Uncover expert, research-backed insights on deposits, market sentiment, and economic trends across the banking, consumer, and small business landscape.
Uncover expert, research-backed insights on deposits, market sentiment and economic trends across the banking, consumer, and small business landscape.
Gain a comprehensive view of the trends shaping banking today through two distinct, complementary programs:
Together, these programs offer financial services leaders the clarity, confidence, and context needed to anticipate change, validate decisions, and lead with insight.
The ProSight Banking Outlook (formerly the BAI Banking Outlook) is a research-driven program featuring two annual survey studies developed by industry experts.
The Consumer & Banker Survey explores generational trends, shifting customer expectations, banking behaviors and strategic priorities from both consumer and industry perspectives.
Learn the latest consumer and industry trends impacting banking in 2025 and beyond, including deposit growth, new client acquisition, operational efficiency, and digital customer experience.
Growing deposits, attracting new customers, and improving their digital experience are top goals for bankers in 2024. See what else we learned.
The Small Business Owner Survey delivers timely insights into how business owners manage deposits, assess banking relationships, and respond to economic shifts.
Learn the latest consumer and industry trends impacting banking in 2025 and beyond, including deposit growth, new client acquisition, operational efficiency, and digital customer experience.
Growing deposits, attracting new customers, and improving their digital experience are top goals for bankers in 2024. See what else we learned.
ProSight delivers expert analysis and data-driven insights on evolving consumer and small business deposit trends. Leveraging real-time data and industry expertise, we equip financial services leaders to understand market shifts, customer behavior, and strategic implications.
Our research reveals what’s driving deposit changes across segments and bank sizes and how these trends will shape banking strategies through 2026.
Explore critical insights to stay ahead in a changing market.
Explore key data about average household deposit balances, broken down by region and categorized by bank size.
Curious how certain areas or bank sizes stack up against the national average? We’ve got you covered. With a few clicks, you can uncover detailed insights about average checking balances and track year-on-year growth trends.
See how our unbiased benchmarking unlocks actionable insights for your financial institution.
