ProSight Small Business Benchmarking
Real Data, Real Insights, Real Results.
Make Better Business Banking Strategy Decisions
Small business banking is competitive. Stay ahead by understanding product performance, client expectations, and how you compare to the market.
Through our anonymized comparisons, you can see how you compare to your peers based on the type and size of financial institution you are.
ProSight Small Business Benchmarking helps you get the answers to the questions that matter most, such as:
- How effective are my current business banking strategies?
- How do our banking acquisition rates compare to our competition?
- Where should we best dedicate our business banking resources?
- What are the next business banking trends?
Smarter Performance Insights from Small Business Data. Stronger Decisions for Your Business.
Business Benchmarking
Our comparative analytics for retail business banking measure more than 17MM businesses, and $1.6T in combined product balances each year. With this critical insight, financial services leaders can assess deposit performance, forecast improvements, capitalize on market opportunities, and evaluate strategies compared to peers.
Business Pulse
This market intelligence tool provides a weekly report to monitor near-real-time feedback on business deposit growth. It enables financial institutions to quickly gauge the effectiveness of strategic and marketing initiatives while assessing the influence of external factors on market changes.
Business Pulse+
This dashboard provides a monthly, executive-level view of analytics on business deposit client performance. It includes deposit balance flows, account growth, retention, and portfolio performance, all relative to competitors.
Business Segmentation Analysis
This analysis offers financial institutions the flexibility to segment reporting by annual sales size or NAICS category codes to get the most accurate view of your performance as you evaluate your market execution and strategize market expansions.
Business Market Level Analysis
Understand how your financial institution is performing in specific markets against local competitors. Using Business Benchmarking data, you can forecast improvements, capitalize on market opportunities and identify how to balance your product mix with precision.
Business Market Level Pulse
This weekly analysis helps you evaluate how your financial institution is performing in specific markets against local competitors. Using Business Pulse data, you can forecast improvements, capitalize on market opportunities and identify how to balance your product mix with precision.
How ProSight Business Banking Benchmarking Works
Our comparative analytics for business measures data that can provide your organization with crucial analytics. Built from more than $2 trillion in combined deposit product balances, and $1.4 trillion in combined business loan balances.
As a participant in the ProSight Small Business Benchmarking programs, you’ll get vital, objective reporting and analysis to help answer key questions related to your business performance and future strategy. You will able to:
- Better assess your organization’s performance
- Improve forecasting
- Discover growth opportunities
- Evaluate progress and the effectiveness of strategies
Dig deep into business deposit analysis with detailed metrics and a variety of report options including:
- Deposit Product Level Analysis
- Granular Market Level Analysis
- Business Size Level Analysis
- Industry Type Analysis
Small Business Industry Reporting
Discover What Impacts Your Clients
Macro and micro trends in your market impact the business of your clients. Understanding what is happening at the ground level helps you prepare strategies to better serve your clients and support the community.
The BQ-ProSight Small Business Report is an interactive online dashboard enabling real-time filtering to track the local small business economy at the industry level. This reporting helps business banking leaders make smart business decisions with factual, up-to-date market intelligence on small businesses in your markets of interest.
See how ProSight Business Banking Benchmarking Stacks Up
Want to learn more about how we help you see more? Connect with a Business Banking Benchmarking expert to talk about your goals
Additional Resources
2025 ProSight Banking Outlook
The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts. The surveys are fielded to U.S. consumers, spread equally across generations, and leading banking executives. The study gauges consumer and banker sentiments, as well as banker investment priorities and business challenges for the year ahead, all in the context of the current economic landscape.
Power your financial institution’s success
ProSight Membership gives your institution’s financial services professionals a competitive advantage through exclusive, member-only access to our peer community, leadership opportunities, educational materials, and unique product offerings. Members stay current on the latest risk management best practices, regulatory compliance updates, benchmarking data, growth opportunities, technology, industry trends, and more.
