Banking Outlook

Make Data-Driven Decisions With Banking Industry Trends

Navigate the Future of Banking With Confidence

The Banking Outlook program conducts industry research regularly on a variety of topics to provide financial services leaders with actionable insights on the very latest banking trends.

This timely, industry-specific research prepares us for the future, inspires new ideas, validates decision-making, and advances the financial services industry.

The Annual Banking Outlook

ProSIght Banking Outlook: 2025 Trends

The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts.  We examine trends across generations, consumer and banker sentiments, investment priorities, and more.

Protect Against Fraud

The State of Fraud In Financial Services

Fraud continues to be a significant digital banking concern for all age groups. 

Learn what leading banking institutions are doing to reduce fraud risk, identify common threats, and get actionable insights to protect your organization and consumers’ personal information.

Generational Trends

Banking Attitudes & Trends by Generation

Improve consumer relationships.

Our surveys uncovered key insights into banking behaviors, consumer preferences, priorities, and more that impact banking relationships across multiple generations. 

INTERACTIVE MAP

Household Deposit Balance Accounts

Explore key data about average household deposit balances, broken down by region and categorized by bank size. Curious how certain areas or bank sizes stack up against the national average? We’ve got you covered. With a few clicks, you can uncover detailed insights about average checking balances and track year-on-year growth trends.

Business Banking Trends

Deepen Your Relationships with Business Owners

We gathered research from small business owners in March 2024 to learn more about their banking preferences, attitudes, and behaviors.

Want to know what your business banking customers are looking for in a bank?

Technological Advancement

Digital Acceleration in Commercial Banking

Do you have the digital technologies your customers want?

Many consumers are opting for a digital approach when interacting with their bank. Learn about banking preferences across channels and discover new ways to improve your customer service.

Improve Your Banking Operations. Discover More Banking Insights.

Get an overview of the economic outlook, upcoming market changes, recent trends in commercial and retail banking, and more. 

Our webinars and reports help break down the latest in the banking sector, so you can get ahead.

State of the U.S. Deposit Market

Review data from the top 20 U.S. consumer banks and discover recent deposit balance trends, our predictions for the next year, and what is leading the charge on these changes.

The Lasting Impact of the Pandemic

Learn how the pandemic continues to impact financial services employees and institutions, from mental and physical health to work-life balance.

Want to learn more about Benchmarking?

See how our unbiased benchmarking unlocks actionable insights for your financial institution.