Quantifying and Managing Reputation Risk: Safeguarding Your Bank’s Brand

Your institution’s reputation can significantly influence customer trust, employee loyalty, and investor confidence and is a reliable contributor to organizational success. When a company falters—be it a marketing mistake, a product failure, or falling to a cyberattack—the damage to your reputation can undermine your credibility in the marketplace, making it tougher to do business.

Studies have cited many benefits that accrue to organizations with a strong reputation, including:…