Research-Driven Insights Shaping the Future of Banking
Uncover expert, research-backed insights on deposits, market sentiment, and economic trends across the banking, consumer, and small business landscape.
ProSight State of U.S. Deposits Quarterly Webinar Series
June 3, 2026 | 1:00 – 2:00 PM CT
The next session in the State of U.S. Deposits webinar series combines near real-time intelligence from ProSight’s industry-leading data network with insight from the Equifax IXI™ Network Wealth Trends Report.
ProSight Banking Outlook: Small Business Banking Trends Webinar
June 16, 2026 | 1:00 – 2:00 PM CT
Join us for this complimentary webinar to gain insights into the latest trends and challenges shaping the small business banking landscape to inform your strategies for the year ahead.
Navigate the Future of Deposits and Banking Behavior
Gain a comprehensive view of the trends shaping banking today through unbiased performance reporting and strategic insights, trusted by all top 20 retail banks and most leading direct banks.
Together, these resources offer financial services leaders the clarity, confidence, and context needed to anticipate change, validate decisions, and lead with insight.
eBooks
Webinars
Infographics
Interactive Maps
Outperform Your Peers with Data-Driven Benchmarking
Tighter margins and shifting customer expectations demand smarter decisions.
Our interactive eBook shows how financial institutions use benchmarking to validate performance, uncover competitive gaps, and make data-driven decisions that drive growth.
The Annual Banking Outlook
The ProSight Banking Outlook (formerly the BAI Banking Outlook) combines two annual survey studies, developed by research experts. We examine trends across generations, consumer and banker sentiments, investment priorities, and more.
Consumer & Banker Outlook
Learn the latest consumer and industry trends impacting banking.
Small Business Outlook
Discover key trends shaping small business banking.
2026 Consumer & Banker Trends
Gain insights into how consumer attitudes and banker priorities are evolving and what it means for deposit growth, customer acquisition, and digital and branch experience.
View Past Consumer & Banker Trends
Explore past banking behaviors and strategic priorities from both consumer and industry perspective.
Discover consumer and industry trends that impacted banking in 2025.
A deep dive into 2025’s top challenges and trends.
Discover consumer and industry trends that impacted banking in 2024.
A deep dive into 2024’s top challenges and trends.
A snapshot of key 2024 trends from top-10 U.S. consumer banks.
ProSight Banking Outlook: Small Business Banking Trends Webinar
June 16, 2026 | 1:00 – 2:00 PM CT
Join us for this complimentary webinar to gain insights into the latest trends and challenges shaping the small business banking landscape to inform your strategies for the year ahead.
COMING SOON: 2026 Small Business Trends
Join us on June 16 to discover the latest trends & challenges shaping the small business banking landscape in 2026.
As part of our annual research program, ProSight surveyed 600 U.S. small business owners across four asset tiers (under $1M, $1M to under $5M, $5M to under $10M, and $10M to $20M) to understand the priorities, challenges, and banking behaviors that will influence their decisions in the year ahead. This study is conducted annually and paired with a companion consumer survey, allowing us to identify how small business owner sentiment is shifting year-over-year and how it compares to consumer attitudes.
View Past Small Business Trends
Explore business owner behaviors and strategic priorities throughout the years.
Discover the trends and challenges that shaped the small business banking landscape in 2025.
Discover the trends and challenges that shaped the small business banking landscape in 2024.
A deep dive into 2024’s top challenges and trends.
ProSight State of U.S. Deposits Quarterly Webinar Series
June 3, 2026 | 1:00 – 2:00 PM CT
The next session in the State of U.S. Deposits webinar series combines near real-time intelligence from ProSight’s industry-leading data network with insight from the Equifax IXI™ Network Wealth Trends Report.
ProSight State of U.S. Deposits Trends
ProSight delivers expert analysis and data-driven insights on evolving consumer and small business deposit trends. Leveraging real-time data and industry expertise, we equip financial services leaders to understand market shifts, customer behavior, and strategic implications.
Critical insights to help you stay ahead in a changing market
Our research reveals what’s driving deposit changes across segments and bank sizes and how these trends will shape banking strategies through 2026.
Watch the Q1 Webinar Get the Q1 U.S. Deposit Market Takeaways
COMING SOON: Q2 ProSight State of U.S. Deposits Webinar
Join us on June 3 for the next session in ProSight’s 2026 quarterly webinar series.
This session combines near real-time intelligence from ProSight’s industry-leading data network with additional insight from the Equifax IXI™ Network Wealth Trends Report, which tracks U.S. household wealth across 130+ million households using direct-measured data from over 90 leading financial institutions.
View Past U.S. Deposits Trends
Explore what drove deposit changes across segments and bank sizes in past years.
Discover deposit shifts and trends from Q4 2025.
A deep dive into 2025’s deposit trends, rate impacts, and growth opportunities.
Q4 2025 Infographic
A snapshot of Q4 2025 deposit trends, balances, and market shifts.
Q3 2025 Infographic
A snapshot of Q3 2025 deposit trends, balances, and market shifts.
Q2 2025 Infographic
A snapshot of Q2 2025 deposit trends, balances, and market shifts.
Q1 2025 Infographic
A snapshot of Q1 2025 deposit trends, balances, and market shifts.
Household Deposit Balance Accounts
Explore key data about average household deposit balances, broken down by region and categorized by bank size.
How Competitive Are Your Deposit Incentives in 2026?
The majority of financial institutions (82%) expect 2026 to bring positive deposit growth, according to ProSight Banking Outlook: 2026 Trends. However, consumer sentiment remains tentative amid persistent economic and geopolitical uncertainty. These dynamics create a challenging landscape for financial institutions
Creating Ripple Effects Throughout the Financial Services Industry
Together as ProSight, BAI and RMA have enhanced our abilities to support you at a time when the industry is challenged to meet changing customer needs, adopt new technologies, and manage more complex risk, compliance, and fraud issues. We are here to help you conquer these challenges, guide you towards new opportunities for growth, and empower you to act with confidence.
