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Where banking success meets behavioral finance

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With roots in business academia, behavior finance provides answers to explain the perplexing things all of us do as consumers. Why do we follow others in our spending decisions? Why are we motivated more by what we might lose than what we can gain? To explain, this week’s podcast features Meg Goodman, operational leader for Jacobs & Clevenger.

You can listen to the archive of the podcast on the apps above or visiting BAI’s podcast page.

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