- Growth & Innovation
Share
The most recent BAI Banking Outlook, a quarterly research study consisting consumers who have opened an account in the past year and financial services leaders, focused on discovering if financial service organizations’ marketing and customer acquisition strategies are in line with customers’ expectations.
Below are some notable highlights.

Become a member to unlock exclusive content, connect with industry experts, and gain access to valuable resources. If your employer is an institutional member, activate your ProSight membership benefits with a simple email address.