Banking customers share what they want and need

Banks and credit unions seeking to tighten connections with their customers need to know what those customers value.

Karl Dahlgren, managing director of research at BAI, joins us to share interesting and some surprising results from the latest BAI Banking Outlook research on consumer banking preferences.

Karl and Mark Riddle, director of research and content delivery at BAI, discuss this research in more detail on “The impact of digital acceleration,” a recent BAI webinar.

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Terry Badger is the managing editor at BAI.