Connecting with customers, Amazon style

Online retail powerhouse Amazon knows a thing or two about deepening a customer relationship and using those stronger ties to generate more revenue. Financial institutions also want deeper connections with their customers. This is at the heart of customer lifetime value.

This episode’s guest is Tom Long, co-founder and principal at The Long Group, a New Hampshire-based strategic consulting firm. Long believes banks and credit unions can borrow from the Amazon playbook to enhance customer loyalty and boost their bottom line.

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Terry Badger is the managing editor at BAI.

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