Podcast: Facebook, mobile and banking opportunity

Facebook has 2 billion users, giving it astonishing potential to reach the prospective customers banks want. Social media platforms can also enhance customer experience and identify desirable demographics with pinpoint accuracy. Deepanjan De of Facebook shares his insights into how banks can make the most of mobile technology and Facebook’s ubiquity.

From the podcast:

• There are quite a few financial services organizations leveraging social channels. For more information,  check out or recent podcast with Regions’ Melissa Musgrove, Social media, consumer care and customer acquisition.
• Lou discusses a TedX speech from Henri Arslanian: How FinTech is Shaping the Future of Banking.

Listen weekly on BAI Banking Strategies or subscribe to the podcast via:

• iTunes
• Stitcher
• Soundcloud
• Google Play

You can listen to the archive of the podcast on the apps above or visiting BAI’s podcast page.

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