Podcast: The art and science of social selling

On this episode of the BAI Banking Strategies podcast, we talk with Avril Castagnetta, senior manager at Ernst & Young. Castagnetta explains the fine points of social selling, which uses social media platforms such as LinkedIn to foster deep sales relationships, as well as how to set up a social selling platform in less than a week.

From the podcast:

• Avril Castagnetta co-authored the article: Get started with social selling.
• Lou interviewed Noah Choi in Facebook’s Noah Choi and his enticing digital invitation to banks.

Listen weekly on BAI Banking Strategies or subscribe to the podcast via:

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You can listen to the archive of the podcast on the apps above or visiting BAI’s podcast page.