Reputation Risk Management Framework

Originally published on: 1/14/2020

Reputation risk is regarded as the single biggest threat to a company’s market value, yet many firms struggle with managing it. In his book Intangibles: Management, Measurement, and Reporting, Baruch Lev noted that, in a service economy, reputation and other intangible assets can be a significant portion of a firm’s assets. He also included many examples demonstrating how damage to a company’s reputation can have a deeper and more lasti…