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Industry Insights

Insights and industry research on key issues from ProSight Financial Association to increase your knowledge and help you act with confidence.

Thought Leadership Presented By ProSight Financial Association

Property and casualty insurance costs are moving from background expense to front-line credit issue. Rising premiums and shrinking availability are…

Banks rely on headline economic statistics to shape strategy, underwriting, and stress testing. But what if those numbers no longer…

Branch closures are slowing to a crawl—and banks are getting more intentional about what physical presence means in an omnichannel…

If you’ve been feeling like you’re working twice as hard to move the needle on deposits lately, you’re not alone….

Featured Content

Why One-Size-Fits-All Deposit Strategies No Longer Work

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Attracting and retaining deposits is one of 2026’s top business challenges, especially as younger consumers shift loyalties and long-time customers demand more value. The latest ProSight Executive Report explores how leading financial institutions are rethinking incentives, strengthening primacy, and countering fintechs competing for consumer cash.

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Featured Content

Reimagine Service, Sales, and Efficiency Through Intelligent Automation

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The latest ProSight Perspectives report, Agentic AI and the Quest to Expand the Limits of Bank Technology, sponsored by Salesforce, examines how agentic AI is reshaping service delivery, deepening customer relationships, and boosting efficiency. Early adopters are already seeing faster resolutions, more personalized interactions, and new revenue opportunities as routine work shifts to intelligent automation and frees staff for higher value conversations.

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Featured Webinar

Watch the annual ProSight Banking Outlook: Consumer and Banking 2026 Trends webinar on-demand now! 

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