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Industry Insights

Insights and industry research on key issues from ProSight Financial Association to increase your knowledge and help you act with confidence.

Thought Leadership Presented By ProSight Financial Association

Tailored benchmarking data helps you compare your bank to others with a similar size, geographic footprint, target customers and product…

Gene Ludwig served as the 27th Comptroller of the Currency of the U.S. under President Bill Clinton. As a seasoned…

The January 20 date that President Trump initially proposed to start a 10% cap on credit card interest rates may…

As U.S. banks develop their playbook for 2026, record-setting levels of credit card and auto loan debt are top of…

Featured Content

Why One-Size-Fits-All Deposit Strategies No Longer Work

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Attracting and retaining deposits is one of 2026’s top business challenges, especially as younger consumers shift loyalties and long-time customers demand more value. The latest ProSight Executive Report explores how leading financial institutions are rethinking incentives, strengthening primacy, and countering fintechs competing for consumer cash.

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Featured Content

Reimagine Service, Sales, and Efficiency Through Intelligent Automation

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The latest ProSight Perspectives report, Agentic AI and the Quest to Expand the Limits of Bank Technology, sponsored by Salesforce, examines how agentic AI is reshaping service delivery, deepening customer relationships, and boosting efficiency. Early adopters are already seeing faster resolutions, more personalized interactions, and new revenue opportunities as routine work shifts to intelligent automation and frees staff for higher value conversations.

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Featured Webinar

Watch the annual ProSight Banking Outlook: Consumer and Banking 2026 Trends webinar on-demand now! 

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